Google Doodles and Self-Referential SERPs

I used to love Google Doodles, those cutesy Google  logos to celebrate days that our Google overlords deemed special.  The appearance of a Doodle always sparks curiosity in to what is being celebrated. Some are obvious, some less so. However the answer is only a click away…. well, was.

The problem is that Google Doodles generate a big spike in traffic on one narrow term, which makes those terms desirable to rank for.  So what happens when, previously uncompetitive terms, suddenly generated an estimated 2 million* or more clicks?

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