I used to love Google Doodles, those cutesy Google logos to celebrate days that our Google overlords deemed special. The appearance of a Doodle always sparks curiosity in to what is being celebrated. Some are obvious, some less so. However the answer is only a click away…. well, was.
The problem is that Google Doodles generate a big spike in traffic on one narrow term, which makes those terms desirable to rank for. So what happens when, previously uncompetitive terms, suddenly generated an estimated 2 million* or more clicks?